While mental health wasn’t considered a pillar of datingīefore, cultural conversations have increasingly normalized the idea of stress management and emotional balance. “Two-thirds of the people in our survey are open to the idea of therapy and concepts like mindfulness.” “The pandemic made people invest in themselves more,” she tells Marketingĭaily.
Increasingly, they value mental health, with 87% saying that’s a priority. “They are clear on what they want and don't “Match is for people who have accomplished things in their lives,” she says.
Than a specific age, although most tend to be 30-plus. Maturity means different things, and she says the company measures core Match users more by psychographics The tools Calm offers help people focus on themselves in very healthy ways.” With this Calm partnership is that we want you to find someone who's emotionally mature, but we also want you to be emotionally ready,” she says.
